SEO is constantly changing, as same as the other areas in
the tech industry.
As Google collects more data about us, search results have
become more precise, well-timed, and tailored than ever. As such, the SEO’s job today
is more than keywords and backlinks. It’s more than meta tag optimization. It’s
more than even content.
As search engines make every effort to improve the quality
of search results, several ranking factors shift forms, others go down into the
void, and totally new ones arise out of
nowhere. To help you stay in front of the competition in 2018, here’s a list of
the most famous gaming changing trends.
Rich Snippet
The two types of snippets are rich snippets and regular
snippets. Both include a clickable title, a URL, and a meta description. Rich
snippets have more strong titles that include pipe symbol instead of a hyphen, reviews, and an image. The proper formatted rich snippets get more clicks
and have a higher click-through rate(CTR),
which in turn increases potential sales.
Long Tail Keywords
The search pattern is becoming very exact so there is a rise
of long tail keywords. These queries help searchers to purchase the products
they are really looking for. Thus it is significant to optimize for the long
tail keywords. This will help in improving rankings and driving massive organic
traffic to the search engines.
Voice Search
According to Google, 1 out of 5 searches already comes from
voice queries. And that’s not surprising: Voice-activated smart speakers are on
the rise. The ratio of voice search is growing faster than type search.
Building Valuable
Backlinks
Link building
is not expected to vanish in 2018, some traditional link building techniques
will remain still popular such as citation building, blog commenting and guest
posting. Link building techniques include link bait, link roundups, broken link
building; link building with relationship should be adopted in 2018.
Mobile optimization
Mobile search is increasing gradually and almost go beyond
the desktop search. Google drives 96% of traffic from mobile search. Google
still considers the desktop version for rankings, on the other hand, it takes mobile site as other important factors
that include speed and user experience will be the key to your site’s search engine visibility. It is thus necessary to
optimize the search results for mobile. Accelerated Mobile Pages are getting a
lot of fame. The website must be mobile friendly and responsive.
Improving SEO in 2018
2018 is an interesting year for SEO.
Traditional SEO techniques are still successful, but a number of trends are in
the works that could considerably alter the practice of optimizing for search.
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