Appearing in the top position of the search engine results is the main objective of all the search engine optimization activities. Search engines consider various factors to rank a website in search results. Site speed and HTTPS are the important factors to get placed on the first page of search results. Though most of the search engine marketing experts have knowledge of the factors that affect the search rankings, many still have some confusion on which is the right option. They end up targeting the wrong factors and keep on struggling to reach the top position. Here are the two important ranking factors that we have to focus: • Dedicated IP address that affects the page speed • SSL certificate that ensures the safety of the website 1. Impact of Dedicated IP address on search engine rankings First, we should confirm with the hosting company what type of IP address has been assigned to our website. Basically, there are two types of IP addresses: Shared IP address...