Email Marketing is considered as one of the parts of digital marketing which includes social media marketing, online marketing through website, blogs etc. The benefits of using email marketing are cost and easiness, compared to any other types of marketing emailing is the most inexpensive way to promote the business. Let’s take a look at some of the top email marketing trends for 2018: Marketing Automation The evergreen 'automation' will stay one of the hottest topics in 2018. Especially since in email marketing, automated campaigns are slowly starting to reach the SMEs that managed to gain first experiences. Automating marketing processes plainly helps them save time and resources. Marketing automation makes it possible to send relevant, event-related content in real-time. And best of all that's not even difficult to do! Interactive E...