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Showing posts from July, 2018

The Difference between Offline and Online Advertising

Online marketing is an entirely a different process than offline marketing and with the advent of current times; the online mode of advertising really does make more sense. Here are the differences between these two modes. Reach in online and offline marketing Undoubtedly that online advertising can wrap more traffic in a small interval of time as compared to offline advertising. Obviously, an online marketing campaign has the potential to reach more people than an offline campaign can reach. While taking offline mode, people are not really reading the stuff which is not to their interests and there is no option to viral like they can do online. Cost of online and offline marketing If we use traditional offline promotional techniques like Radio, Newspaper, and Television are the best ways to do offline promotion. But the cost will be always high for these platforms. To get success in offline marketing, we should typically spend more amount than online. The main pu...

Smart ways to get more organic website traffic

Here are some smart ways to get more organic website traffic by following search engine optimization techniques: Optimize Your Meta Data The first thing Google looks at a website is the metadata and the presence of keywords in the paragraph of your content. If your metadata contains detailed about your user’s product or service, your website will be in a higher position and higher ranking in search engine result. These are some of the things to analyze for better organic traffic: • Analyze meta titles, descriptions, and keywords. • Analyze image titles, ALT, and description. • And add your most important keywords in the paragraph but avoid the keyword stuffing. Create a quality content The Good content is the king of SEO , it helps to bring more traffic to your website and best Google ranking position. And also a good content is not enough anymore. Your Content has to be outstanding and must be much better than the one of your competitors. Instead, Concentrate on q...