WordPress Website Development Company in Chennai

Before searching the ways to reduce bounce rate, it’s important to understand what is bounce rate and how it’s calculated. When you’re working hard to boost your site’s search performance, one of the things that you should do is to reduce a high bounce rate. A high bounce rate is a warning sign that something is wrong with your approach, you’re not attracting the right visitors coming don’t have a good user experience. Focus on Attracting the Right Audience Keyword optimization is a significant part of greeting users to your site. But ensure you’re not attracting the wrong users. Be aware of who your visitors should be and convey content that speaks to their needs and interests. If you notice that your bounce rate is high, specifically on your homepage or landing pages, take a glance at your keywords and make some specific changes. Show Targeted Content to First Time Visitors You can hold first-time site visitors using Audience Targeting tools that allow you to show a d...

Social media optimization is an integral part of the Digital Marketing and is also known as SMO or social SEO, social media optimization is about optimizing your social media presence for optimal traffic. A few of the same rules as SEO apply to SMO, but there are also some main differences you need to be aware of. There are some direct and indirect benefits when you optimize for search environment. The direct benefit is basically more people will discover your profile and will connect with you and visit your website. The indirect benefit is from an extra button at the top directing people to your website from the profile. Here are some amazing tips on how to make the best use of SMO efforts: Consistency Creating your profile on social media is an easy task, but it's one of the primary areas where businesses tend to fall short. You need to fill up all the required details regarding your business. Search engines usually support those profiles where entire information i...

Email Marketing is considered as one of the parts of digital marketing which includes social media marketing, online marketing through website, blogs etc. The benefits of using email marketing are cost and easiness, compared to any other types of marketing emailing is the most inexpensive way to promote the business. Let’s take a look at some of the top email marketing trends for 2018: Marketing Automation                        The evergreen 'automation' will stay one of the hottest topics in 2018. Especially since in email marketing, automated campaigns are slowly starting to reach the SMEs that managed to gain first experiences. Automating marketing processes plainly helps them save time and resources. Marketing automation makes it possible to send relevant, event-related content in real-time. And best of all that's not even difficult to do! Interactive E...

Every small aspect in web designing has to be creative and modern. But no matter how modern you want to go with your web design, there are some smart tricks that are not going to get old anytime soon. 1. Make the First Glance worth a Tour: On finding a complicated web of links and navigation, you will immediately shut down any website and never open it again. The first look has to be outstanding, but in the meantime, outstanding doesn’t mean an excess of colors, memorable pictures and messed up the text. Maintaining the simplicity always makes you a champion. Give him something to relate to with the first thing the visitor sees when he lands on your web page. It could be a mono-color theme, a simple logo or a welcoming note. 2. Be a little innovative with the text: The language of almost all the “About Us” pages are similar and repetitive. You can go a little unusual with the same and introduce something more appealing. Materials that can make your visitor giggle or curious, ...