Some of these are general marketing predictions for 2018, while others have a specific local focus; still, they will all probably affect your business in some way. So, read on to learn about the biggest marketing trends we expect to see in 2018. The Use of Artificial Intelligence (AI) Will Grow in 2018 AI is not new - in fact, you probably already interact with marketing AI on a regular basis when you see ads in search results and on social media. And, 57% of marketers already use AI. However, the use of AI for marketing is only going to grow as the technology improves. It's projected to grow by 53% in the next couple of years. Live Video Usage and Viewership Will Continue to Soar Like AI, live video is nothing new, but it's growing exponentially. Everyone wants a piece of Facebook Live. And, it isn’t just popular with marketers. People love watching live video too. In fact, 80% of users said they’d rather watch a live video than read a blog post, while...